Shikoku’s most charming characteristic is the warmth and goodness of its people. And this warm-heartedness and kindness is condensed in the “henro culture.” The Shikoku 88 temple pilgrimage consists of 88 temples that are connected with the legendary Buddhist priest, Kukai. Each person has his or her own reason for doing the pilgrimage, be it for spiritual training, as a way to pray for someone or something, or some other reason, but the act of travelling to 88 temples to pay homage is no small feat. The pilgrims themselves are known as “o-henro-san”. The people of Shikoku have always had a compassionate attitude towards others, and they have offered these o-henro-san places to sleep, food, and other support for free. This generosity came to be called “osettai”. Even today, the people of Shikoku embody the spirit of osettai. People who go on the journey to the 88 temples of Shikoku today are sure to encounter this spontaneous generosity.